Fuyi Foods makes its debut at the 2026 Seoul International Food Exhibition, paving the way for a new market strategy in Northeast Asia.
Jun 11,2026
From June 9 to 12, 2026, Jinjiang Fuyi Food Co., Ltd. will make its official debut at the Seoul International Food Show (SEOUL FOOD 2026), showcasing the innovative strength and premium quality of Chinese confectionery and snacks to global customers at Booth 5C303 in Hall 5 of KINTEX.
South Korea is one of the key benchmarks in Asia’s food‑consumption market, with consumers’ demand for healthier, more engaging, and higher‑quality snacks steadily rising, while the country also serves as a major barometer of global food trends. At this exhibition, we leveraged the Seoul Food Show as a platform to precisely connect with local Korean customers as well as those in Northeast Asia and neighboring global markets. We conducted in‑depth research into local end‑consumer preferences, channel‑entry requirements, and industry development trends, laying a solid foundation for our future market strategy.
At the trade show, Fuyi Foods made a high‑profile appearance, showcasing its full range of core product lines, including gummy candies, fruit hard candies, chocolates, crispy cereal rings, and burst‑filling filled candies. Closely aligned with Korean consumers’ preferences for flavor innovation, eye‑catching design, and convenient packaging, we highlighted premium bestsellers tailored to everyday consumption and suited to supermarket and distribution channels. At the same time, we offer customers flexible, diversified one‑stop solutions for custom specifications, private‑label packaging, and white‑label services, comprehensively meeting the diverse needs of different markets.
Throughout the exhibition, the Fuyi Food team engaged in face-to-face, in-depth discussions and highly efficient exchanges with local Korean distributors, importers, and channel partners on topics such as local market access standards, product compliance requirements, quality‑control systems, long-term supply guarantees, and diversified, multi‑layered cooperation models. These interactions enabled a comprehensive understanding of the Korean market’s core needs and key development considerations, gathering first-hand insights to inform subsequent localized product iterations and channel expansion efforts.
This exhibition in Seoul has significantly boosted Fuyi Food’s brand awareness and industry influence across South Korea and the broader Northeast Asian market, laying a solid foundation for the company to deepen its presence in Korea and further expand its international trade footprint in Northeast Asia. Looking ahead, Fuyi Food will continue to leverage international trade shows as a platform to drive product innovation and quality upgrades, helping more Chinese snack brands step onto the global stage.
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